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Below is a short excerpt from my book The SaaS Edge (published by Tata McGraw-Hill, India). It explains software-as-a-service, commonly known as SaaS, and how companies can gain competitive advantage using online tools for marketing, building a b

A chance meeting at the Cricket Club of India (popularly known as the CCI club) bar in late 2008 led to this nascent idea turning into something concrete... This is where I first met my publishers - Tata McGraw-Hill. We started a conversation dating...

Thanks to my publisher, Tata McGraw-Hill, India... See and download the full gallery on posterous Permalink | Leave a comment  »

I loved this article and what it has to say. I have recently heard that large Indian brands pay to get followers and fans and social media companies actually get into business by doing this. Pretty lame and seems like a BPO-model! Instead, you should b

Daily, I am reminded of the early 2000 and I am pretty sure there is a bubble brewing (or even about to burst) in web-o-app-land. There is an app for everything just like when we had websites for animals and pets. I think this time with the...

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Your business must provide one of the following value propositions to your customers - #1 being easiest to sell and quantify.1. Help make your customers richer e.g something what Hubspot or any other marketing products promises. 2. Help save your...

Yesterday, at the Coffee Bean & Tea Leaf, Manish aptly summed up what we are going through with information overload, new Quora-like sites and the urge to read every freakin' article coming your way. Mental Masturbation (the urban dictionary de